Networking is one of the most powerful tools for career growth, but despite its potential many people make networking mistakes that make their efforts feel ineffective. Avoiding these common pitfalls can make a huge difference, so here are some of the most frequent networking mistakes —and how to avoid them.
1. Focusing Too Much on Yourself
One of the most common networking mistakes is approaching it with a “me-first” attitude. People often think the goal of networking is to promote themselves or their business as much as possible. While it’s important to share who you are and what you do, overly self-centered conversations can come off as pushy and insincere.
Effective networking is about building mutually beneficial relationships, not just selling yourself. Instead of dominating the conversation with your achievements, ask questions about the other person, listen actively, and show genuine interest in their work or challenges. Networking is a two-way street, and your aim should be to learn as much as you share.
2. Not Being Prepared
Walking into a networking event unprepared is like going to a meeting without doing your homework. Whether it’s a mixer, a conference, or even a virtual event, you should have a clear goal in mind and some talking points ready. What do you want to get out of the event? Who do you hope to meet? What can you offer in return?
When you’re prepared, you can engage in more meaningful conversations and ensure that you’re making the most of your time. This doesn’t mean having a rehearsed elevator pitch, but it does mean knowing how to introduce yourself confidently and explain what you do in a way that opens the door for further discussion.
If you need to learn more about networking etiquette, how to prepare, etc., spend some time reading the OCEAN blog
3. Failing to Follow Up
Many people think that once they’ve attended a networking event or made a connection, the job is done. But networking is about building relationships over time, and that requires follow-up. If you meet someone who could be a valuable contact, don’t let the connection fade.
A simple follow-up email or LinkedIn message after the event can go a long way. Mention something specific from your conversation to remind them who you are and show that you were paying attention. Following up keeps the relationship alive and opens the door for future collaboration.
4. Networking Only When You Need Something
One of the biggest mistakes people make is only networking when they need something—like a job, a referral, or help with a project. This approach often makes networking feel transactional and one-sided, which can turn people off.
Networking should be an ongoing process, not something you turn to only in times of need. By building relationships consistently, you’ll create a solid foundation of contacts who are more willing to help when you do need something. Give before you ask. Offer to help others with their challenges, and show genuine interest in their success. When the time comes for you to seek assistance, you’ll already have a strong, reciprocal relationship in place.
5. Not Being Specific
When you do ask for help, whether it’s an introduction, a referral, or advice, one of the most common mistakes is being too vague. If you ask someone to “keep you in mind” or “introduce you to anyone who might be a good fit,” you’re not giving them enough direction to help you effectively.
Instead, be specific. If you’re looking for a job, mention the types of roles or industries you’re interested in. If you’re seeking an introduction, mention the specific person or type of connection you’re hoping to make. The clearer you are, the easier it is for others to help you in a meaningful way.
6. Neglecting Your Existing Network
In the rush to make new connections, many people overlook their existing network. But some of your most valuable opportunities can come from people you already know. Failing to nurture relationships with current contacts—whether they’re former colleagues, clients, or mentors—can mean missing out on potential collaborations or referrals.
Take the time to regularly check in with your existing network, even when you don’t need anything. A simple message to see how they’re doing or share an interesting article can help maintain those relationships over the long term. Your network isn’t just about who you meet, but how well you nurture the connections you’ve already made.
7. Being Too Transactional
Networking should never feel like a quid pro quo. When people sense that you’re only engaging with them to get something in return, they’re less likely to want to help. The best networkers approach relationships with a genuine desire to connect, learn, and add value.
Think of networking as a long-term investment, not a series of transactions. Sometimes the benefits of a relationship won’t be immediately apparent, and that’s okay. Focus on building trust and rapport first. The opportunities will follow naturally if the relationship is strong.
8. Spreading Yourself Too Thin
Here’s one even I tend to be guilty of – I have weeks where I literally speak with several hundred people. Let me tell you: by Friday night, the folks I met on Monday are a bit of a blur.
A few techniques I find useful are making notes as soon as I get home (while the people are fresh in my mind) and making sure that I set aside some blocks of time to try to do more one-on-one networking.
While it’s important to expand your network, trying to meet too many people at once can be counterproductive. When you’re constantly bouncing from one conversation to the next, it’s difficult to form meaningful connections. Instead of trying to meet everyone in the room, focus on having deeper, more focused conversations with a handful of people.
Quality trumps quantity when it comes to networking. By narrowing your focus and investing time in genuine interactions, you’re more likely to leave a lasting impression and form relationships that will benefit both parties in the long run.
9. Overlooking Online Networking
In today’s digital age, networking isn’t confined to in-person events. Many people overlook the power of online networking, whether it’s through LinkedIn, industry forums, or social media. These platforms offer tremendous opportunities to connect with professionals in your field, join discussions, and showcase your expertise.
Don’t underestimate the power of online networking. By engaging thoughtfully in online communities and sharing valuable content, you can build a strong digital presence that complements your in-person networking efforts.
A Few Final Thoughts
Networking is an essential skill, but like any skill, it requires practice and strategy. By avoiding these common mistakes—focusing too much on yourself, failing to follow up, or being too transactional—you can turn networking from a chore into a rewarding process that opens doors to new opportunities. Remember, networking isn’t just about who you know, but how well you build and maintain relationships over time. Focus on genuine connections, give more than you take, and stay consistent. The rewards will come.
4o