Mastering the art of the follow up email after an OCEAN event or other networking is essential for nurturing new connections and opening doors to potential opportunities. But what makes a follow up email stand out? While most advice covers the importance of being polite and timely, let’s explore some strategies and nuances that take your emails beyond the usual, helping you make a genuine impact.
Why a Follow Up Email Matters
Sending a follow up email is more than just a courtesy; it’s your chance to solidify the connection. According to a study by HubSpot, 80% of networking interactions don’t result in further communication simply due to a lack of follow up. By sending a thoughtful follow up email, you put yourself ahead of the majority who miss this crucial step source.
Best Practices for Writing an Effective Follow Up Email
1. Start with Personalization
A generic follow up email won’t make a lasting impression. Mention specific details from your conversation to show that you were engaged and that the interaction was meaningful. This could be something they said, an event you discussed, or a shared interest.
Example: “Hi [Name], it was great to meet you at [Event] yesterday. I really enjoyed our conversation about [Topic], especially your insights on [Specific Point].”
Pro Tip: Use their name throughout the email—not just at the greeting—to make it feel more personal.
2. Include a Reminder of Who You Are
Networking events can be overwhelming, with dozens of new faces and conversations. Briefly remind the recipient who you are and where you met, especially if your encounter was brief.
Example: “I’m [Your Name], and we met during the [Session] at [Event]. We discussed [Topic], and I shared my experience with [Relevant Detail].”
3. Add Value
One of the most overlooked aspects of a follow up email is offering value. Instead of just reiterating that it was nice to meet them, share something that benefits them. This could be an article related to what you discussed, a relevant report, or even an introduction to someone in your network.
Example: “I found an article that expands on what we talked about regarding [Topic]. I thought you might find it interesting: [Link].”
Pro Tip: Avoid attaching files in your first follow up unless previously discussed; links are more user-friendly and don’t clutter their inbox.
Advanced Tips for Follow Up Emails
4. Suggest a Next Step Without Pushing
Many blogs emphasize the importance of suggesting a meeting or call, but how you phrase this can make a huge difference. Instead of directly asking for a follow-up meeting, frame it in a way that shows mutual benefit and doesn’t put pressure on the recipient.
Example: “If you’re open to it, I’d love to continue our conversation about [Topic] over coffee or a call sometime. Let me know if that’s something that interests you!”
5. Keep It Short and Concise
Attention spans are limited, especially when dealing with busy professionals. Keep your email to around 150-200 words to ensure it’s read in its entirety. According to Boomerang, emails that are 50-125 words have a response rate of over 50% source.
Pro Tip: Use bullet points or numbered lists if you have more than one idea to share, making your email easier to skim.
Examples of Engaging Follow Up Emails
Sample Email Template
Subject Line: Great Meeting You at [Event]!
“Hi [Name],
It was a pleasure meeting you at [Event] and discussing [Topic]. Your insights on [Specific Detail] were thought-provoking, and I’ve been thinking more about our conversation.
I came across this [Article/Resource] and thought it aligned with what we discussed: [Link]. If you’re interested, I’d love to hear your thoughts.
If you’d like, I’m open to connecting over a call or coffee to explore [Topic] further. No pressure—just let me know what works best for you!
Thanks again, and I look forward to staying in touch.
Best,
[Your Name]”
Following Up on Digital Connections
If you’ve networked virtually, such as through a webinar or online conference, follow up emails can help you stand out. Mention the platform or digital environment where you connected, as this can be a subtle reminder of your context.
Example: “Hi [Name], I really enjoyed your perspective during the [Webinar Name] session. Your points on [Topic] were insightful, and I’d love to keep in touch.”
Final Thoughts
A well-crafted follow up email can be the bridge that turns a casual introduction into a valuable professional relationship. By personalizing your message, adding value, and keeping things concise, you’ll make your email not just read but remembered. Exchanging business cards or connecting digitally is just the beginning; it’s the follow up email that truly opens the door to future opportunities.